Est. 2019

leadGEN

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Performance marketing agency · Est. 2019

Growth that compounds, not campaigns that fade.

We run paid media, SEO, lifecycle, and creative for DTC and B2B brands that care about CAC, LTV, and the numbers behind the dashboard.

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01Case Studies

Numbers that moved, not slides.

A snapshot of campaigns and growth engagements shipped in the last 18 months — across DTC, SaaS, hospitality, and culture.

+412% Revenue · 2025 Warhol

Warhol — Cultural commerce platform

Paid social, SEO, and lifecycle. 4.1× revenue in 9 months.

2025 / 01
3.8× ROAS · 2025 DecideAI

DecideAI

SaaS demand gen — paid + content engine.

2025 / 02
+62% Bookings · 2025 Jason Bergh

Jason Bergh

Personal brand growth — social, SEO, inbound.

2025 / 03
−38% CAC · 2024 Nite Riot

Nite Riot

Ticketing growth — paid, organic, email.

2024 / 04
+220% AOV · 2024 Shihiko

Shihiko

DTC launch — paid social, CRO, lifecycle.

2024 / 05
+8.4× Pipeline · 2024 B2B engagement

Undisclosed B2B SaaS

ABM, content, and paid LinkedIn. NDA.

2024 / 06
02Services

What we do, end to end.

A senior team operating like an in-house growth pod. We take on a handful of brands per quarter and run the full stack — strategy, media, creative, and measurement. Retainers typically run 90-day sprints.

01

Paid Media

Meta, Google, TikTok, LinkedIn, programmatic. Daily optimization, weekly experiments, monthly readouts.

02

SEO & Content

Technical SEO, topical authority, editorial pipelines. We rank pages that also convert.

03

Social & Influencer

Organic strategy, community, and creator partnerships — built for cultural relevance, not vanity reach.

04

Creative & Production

Performance-first creative — UGC, motion, hero films. Designed to test, fail fast, and scale winners.

05

Email & Lifecycle

Klaviyo, Customer.io, HubSpot. Flows, segmentation, and retention programs that move LTV.

06

Analytics & CRO

Server-side tracking, attribution, landing-page testing. Decisions you can defend in the boardroom.

03The Agency

A senior pod, plugged in like your team.

leadGEN is an independent performance marketing agency based in Lisbon and Berlin. We partner with a tight roster of founders and growth teams — the kind that want operators next to them in the doc, not a deck once a month.

We’re three principals and a rotating bench of media buyers, strategists, creatives, and analysts. No account managers, no agency overhead — just the people running the campaigns.

04
Years running
38
Brands grown
$4.2M
Ad spend managed
Ready to grow?

Let's scale your brand →

hello@leadgen.agency · Lisbon / Berlin · Booking Q3 2026 — 2 spots